your business to a higher level
Not only the top management (CEO, CIO, CFO) makes decisions based on Business Analytics, but it also helps you make the right decisions at the operational level. For example, Business Analytics contributes to bringing your business to a higher level.
But you can do more than look back in historical data. You can make forecasts, work out budgets, review the schedules for realizations, examine production or logistics issues,... Strategic decisions are also based on BA. How can you strengthen your competitive position? Which market segments would you better approach the next few years? With BA you will get to know the needs of your customers better.